Plot— What is the purpose of the building?
Character— Who populates the building? What are their expectations? What are their realities?
Idea— What does the building suggest? Does it suggest grandeur? Does it suggest safety? Does it “emote?”
Language— Does the programmatics of the building have a viable language? Can one navigate the building without maps or signs? Can one find the front door?
Music— Does the building have rhythm? Is there appropriate context? Does it generate some livability? Does it operate 24, 7, 365… on evenings… on weekends? How does it “move?”
Spectacle— Does it captivate? Do the aesthetics make an “appropriate” statement? Does it charm? Does it talk?
